Margaret Concannon

Work Samples

I'm a senior content marketing strategist with 13 years producing thought leadership, pillar assets, and demand generation content for B2B technology companies — primarily in cybersecurity, compliance, and IT infrastructure.My work is almost always bylined by the executive or subject matter expert I'm writing with. That's by design. Great content requires a real point of view, and my job is to find it, shape it, and make it land with the right audience.

SAMPLE 1 — CASE STUDY

Title: How a GovCon Firm Turned CMMC Compliance Into a Growth StoryFormat: Case Study | Cybersecurity & ComplianceDownload PDFContext: Spec work developed independently. I identified the story, conducted the SME interview, and produced the full case study without a client brief or editorial direction. Target audience: government contractors evaluating CMMC 2.0 compliance support. Written to demonstrate long-form thought leadership in the cybersecurity compliance space — specifically the kind of authoritative, interview-driven content that establishes market credibility for technical service providers.

SAMPLE 2 — BLOG POST

Title: The Simplest Path to CMMC Compliance: Support from NtivaFormat: Long-Form Blog Post | Cybersecurity & ComplianceRead the article →Context: Written in collaboration with Dr. Jerry Craig, then Sr. Director of Security and CISO at Ntiva. I developed the content strategy, structure, and copy; Dr. Craig provided technical expertise and byline. Target audience: government contractors navigating CMMC 2.0 compliance requirements. One of dozens of cybersecurity and compliance pieces I produced at Ntiva working directly with technical subject matter experts — the standard operating model for thought leadership in B2B technology content marketing.

SAMPLE 3 — THOUGHT LEADERSHIP

Title: The Forcing Function Problem: Why Commercial MSPs Default to Generic Messaging (And How to Fix It)Format: Strategic Long-Form | Positioning & MessagingRead on Substack →Context: My own byline. Published on my Substack, The Clarity Advantage for MSPs, as part of a series on messaging differentiation for managed service providers. This piece argues that compliance-driven MSPs have clearer messaging than commercial MSPs not because of marketing sophistication, but because regulatory frameworks force operational specificity — and shows commercial MSPs how to create that same pressure intentionally. Written to demonstrate strategic content thinking, long-form argument structure, and subject matter fluency in cybersecurity and compliance positioning.

SAMPLE 4 — PILLAR ASSET

Title: The CFO's Guide to IT Cost OptimizationFormat: Long-Form Pillar Asset | IT Strategy & Financial ManagementRead the guide →Context: Written for Ntiva's content library as a long-form pillar asset targeting CFOs evaluating IT cost management strategy. I developed the content strategy, structure, research, and copy. Target audience: financial decision-makers at mid-market companies navigating IT budget complexity, digital transformation costs, and cybersecurity investment. Demonstrates ability to translate technical and financial subject matter for executive buyers outside the IT function.