Margaret Concannon

Work Samples

I'm a senior content marketing strategist with 13 years producing thought leadership, pillar assets, and demand generation content for B2B technology companies — primarily in cybersecurity, compliance, and IT infrastructure.My work is almost always bylined by the executive or subject matter expert I'm writing with. That's by design. Great content requires a real point of view, and my job is to find it, shape it, and make it land with the right audience.

SAMPLE 1 — BLOG POST

Title: Turning Data into Decisions: How Business Intelligence (BI) Brings Your Company Closer to ClarityFormat: Long-Form Blog Post | Business Intelligence & Digital TransformationRead the article →Context: Collaborated with Ntiva’s VP of Digital Transformation, Sean Blair, to translate subject matter expertise into an accessible, practical article for business leaders. Explores eight benefits of business intelligence, from better decision-making and improved productivity to data quality, cost reduction, and predictive insights. Connects technical capabilities to real-world business outcomes, helping readers understand not just what BI does, but why it matters to their organizations.One of numerous pillar assets I produced at Ntiva targeting C-suite and business leadership audiences alongside the technical buyer content.

SAMPLE 2 — BLOG POST

Title: Why Microsoft 365 Business Premium is the "Smart Money" Choice for Your BusinessFormat: Long-Form Blog Post | Microsoft Licensing & SecurityRead the article →Context: Written in collaboration with Ted Brown, Director of IT Architecture at Ntiva. I developed the content strategy, structure, research, and copy; Ted provided technical expertise and byline. Target audience: mid-market IT decision-makers evaluating Microsoft 365 licensing options amid the April 2025 price changes.One of dozens of Microsoft ecosystem pieces I produced at Ntiva as part of a monthly Microsoft-focused webinar series -- each installment included a companion long-form article, talking points, and supporting sales materials.Ted Brown, Director of IT Architecture at Ntiva, Inc. is bylined on this piece.

SAMPLE 3 — BLOG POST

Title: Beyond the Cybersecurity Audit: How to Actually Secure Your BusinessFormat: Long-Form Blog Post | Cybersecurity & ComplianceRead the Article →Context: Written in collaboration with Patrick Castillo, CISSP-certified cybersecurity leader at Ntiva. I developed the content strategy, structure, research, and copy; Patrick provided technical expertise and byline. Target audience: business leaders and IT decision-makers navigating the gap between compliance and genuine security posture.One of dozens of cybersecurity pieces I produced at Ntiva working directly with technical subject matter experts. Patrick Castillo is bylined on this piece.

SAMPLE 4 — SOLUTION GUIDE

Title: Solution Guide for Government Contractors: Cybersecurity & CMMC ComplianceFormat: Long-Form Solution Guide | Cybersecurity & Regulatory ComplianceRead the guide →Context: Written for Ntiva's content library targeting government contractors navigating CMMC 2.0 compliance requirements. Covers the full compliance landscape: NIST 800-171, DFARS, CUI classification, the three CMMC certification levels, audit methodology, risks of noncompliance, and the operational realities of achieving and maintaining compliance.Developed in collaboration with Ntiva's security leadership; strategy, structure, and copy are mine.