Margaret Concannon

Work Samples

I'm a senior content marketing strategist with 13 years producing thought leadership, pillar assets, and demand generation content for B2B technology companies — primarily in cybersecurity, compliance, and IT infrastructure.My work is almost always bylined by the executive or subject matter expert I'm writing with. That's by design. Great content requires a real point of view, and my job is to find it, shape it, and make it land with the right audience.

SAMPLE 1 — GATED GUIDE

Title: The CFO's Guide to IT Cost OptimizationFormat: Long-Form Gated Guide | IT Strategy & Financial PlanningRead the guide →Context: Developed for Ntiva's demand generation content library targeting CFOs and financial decision-makers navigating unpredictable IT spending. I developed the content strategy, structure, research, and copy. Covers IT cost drivers, strategic technology roadmaps, cloud optimization, vendor management, and contingency planning, written to move a non-technical executive buyer from problem awareness to solution consideration.One of numerous pillar assets I produced at Ntiva targeting C-suite and business leadership audiences alongside the technical buyer content.

SAMPLE 2 — BLOG POST

Title: Why Microsoft 365 Business Premium is the "Smart Money" Choice for Your BusinessFormat: Long-Form Blog Post | Microsoft Licensing & SecurityRead the article →Context: Written in collaboration with Ted Brown, Director of IT Architecture at Ntiva. I developed the content strategy, structure, research, and copy; Ted provided technical expertise and byline. Target audience: mid-market IT decision-makers evaluating Microsoft 365 licensing options amid the April 2025 price changes.One of dozens of Microsoft ecosystem pieces I produced at Ntiva as part of a monthly Microsoft-focused webinar series -- each installment included a companion long-form article, talking points, and supporting sales materials.Ted Brown, Director of IT Architecture at Ntiva, Inc. is bylined on this piece.

SAMPLE 3 — BLOG POST

Title: Beyond the Cybersecurity Audit: How to Actually Secure Your BusinessFormat: Long-Form Blog Post | Cybersecurity & ComplianceRead the Article →Context: Written in collaboration with Patrick Castillo, CISSP-certified cybersecurity leader at Ntiva. I developed the content strategy, structure, research, and copy; Patrick provided technical expertise and byline. Target audience: business leaders and IT decision-makers navigating the gap between compliance and genuine security posture.One of dozens of cybersecurity pieces I produced at Ntiva working directly with technical subject matter experts. Patrick Castillo is bylined on this piece.

SAMPLE 4 — SOLUTION GUIDE

Title: Solution Guide for Government Contractors: Cybersecurity & CMMC ComplianceFormat: Long-Form Solution Guide | Cybersecurity & Regulatory ComplianceRead the guide →Context: Written for Ntiva's content library targeting government contractors navigating CMMC 2.0 compliance requirements. Covers the full compliance landscape: NIST 800-171, DFARS, CUI classification, the three CMMC certification levels, audit methodology, risks of noncompliance, and the operational realities of achieving and maintaining compliance.Developed in collaboration with Ntiva's security leadership; strategy, structure, and copy are mine.